A Look at Traditional Publishing: Pros (Part 2 of 3)
Traditional publishing offers writers professional editorial support, wide distribution, and industry credibility. While it requires overcoming hurdles, the rewards include career-long prestige, financial advances, and access to established marketing channels.
A Look at Traditional Publishing (Part 1 of 3)
Traditional publishing is one of several paths available to writers today. It offers professional support, financial backing, and wide distribution but comes with trade-offs. Understanding the process and its implications is crucial in choosing the right publishing path.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Build Your Personal Brand
Success as an author isn’t just about selling books—it’s about building a personal brand. When readers connect with you and your identity as a writer, they’ll follow your work for years. Define your brand, engage your audience, and make it easy for readers to recognize what you offer.
Seven Common Questions I Get About Writing Full-Time
Writing full-time isn't just about writing—it’s about understanding the business. From publishing realities to career-building strategies, here are seven essential lessons for aspiring authors.
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.
The Two-Headed Beast of Publishing: Quality Books and Marketing
Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Marketing Your Writing: How to Sell Your Work in Conversations
Selling your book starts with the right conversation. Learn how to market your writing naturally, build trust with potential readers, and make every interaction count.
Perennial vs Bestseller: The Writer's Dilemma
Writers face a dilemma between crafting bestsellers that make immediate money or perennial books that endure and sell more over time. Both paths have their pros and cons, but the decision is ultimately up to the writer.
The Importance of Marketing in Writing and Promoting Your Book
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.
Understanding Not Only the Idea of Marketing but, More Importantly, the Goal
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.
Not selling? Take a Look at Your Marketing Plan
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.
First, Create a Product Worth Marketing
The best marketing strategy? Start with a great product. No amount of promotion can save a subpar book, but word-of-mouth can make a great one thrive.