The Four Ps of Marketing: How It Applies to You (Part 2 of 2)

The Four Ps of Marketing: How It Applies to You (Part 2 of 2)

In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.

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Mastering the Three-Second Window: How Writers Can Break Through Digital Noise

Mastering the Three-Second Window: How Writers Can Break Through Digital Noise

In a world flooded with digital content, you have just three seconds to capture your audience’s attention. Learn how to craft compelling messages that stop the scroll and make an impact.

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