
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.

Guarding Time and Building Relationships: The Essence of Modern Marketing
In a world where time is scarce, successful marketing is about building genuine relationships. Connect personally, engage meaningfully, and make every interaction count.

Seven Common Questions I Get About Writing Full-Time
Writing full-time isn't just about writing—it’s about understanding the business. From publishing realities to career-building strategies, here are seven essential lessons for aspiring authors.