The Two-Headed Beast of Publishing: Quality Books and Marketing
Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Seven Marketing Essentials for Modern Authors
A modern author’s website is essential for connecting with readers. Learn the seven marketing essentials every author must have and the four key elements your website needs to succeed, from easy navigation to quick loading times.
Building Trust through Transparency Marketing
Marketing is about building relationships, not making sales. By focusing on trust and transparency, you create genuine connections that lead to long-term success. Learn how to market honestly and earn trust through sincerity and clarity.
Word of Mouth Marketing Comes from Changing Other People’s Lives
Word of mouth is the most powerful marketing tool. Learn how to create shareable content, increase your authority, and build trust by offering value that changes lives.
Master Your Speaking Skills for Added Success
Public speaking can elevate your writing career, boost your visibility, and increase your book sales. Learn how to develop your skills, create a program, and market yourself as a speaker.
Offer Limited-Time Discounts, Not Free Books
Instead of giving books away for free, offer limited-time discounts with a clear reason. This strategy preserves the book’s perceived value and encourages purchases.
Three Considerations For A Marketing Plan: Book, You, And Brand
An effective marketing plan for your book involves three critical considerations: your book, you as the author, and your personal brand. Understanding your book’s specific audience, your personality type, and how to market your brand are all key to creating a successful marketing strategy that goes beyond sales.