First, Create a Product Worth Marketing
One of the best marketing tools ever? Have a product worth marketing.
I can think of dozens of expensive media book and film campaigns for stinkers that hardly sold any books or theater tickets. It’s no surprise. Word of mouth is the savior or destroyer.
Once word of mouth goes out that a book is good, others will pick it up. The opposite is also true, too true.
No amount of effort or money that you or a publisher put into promoting a book that is under par will suddenly make it a good book when the potential reader’s best friend says the book is a stinker. The opinion from the friend is enough to dictate your choice not to read or buy.
Do yourself a favor before you attempt to sell your book: write a great book, one that is as close to perfection and art as you can get it.
You’ll find selling it – or better yet: allowing other word-of-mouth people to sell it for you – so much easier.
It starts with having something worth selling.
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