Brand Yourself Before Someone Else Does It
If you don’t define your brand, others will do it for you. In today's world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
A Look at Traditional Publishing: Cons (Part 3 of 3)
Traditional publishing offers credibility and support, but it’s not for everyone. It can be slow, highly competitive, and requires creative and financial compromises. Authors must weigh the trade-offs of prestige versus control and financial return before choosing this path.
A Look at Traditional Publishing: Pros (Part 2 of 3)
Traditional publishing offers writers professional editorial support, wide distribution, and industry credibility. While it requires overcoming hurdles, the rewards include career-long prestige, financial advances, and access to established marketing channels.
A Look at Traditional Publishing (Part 1 of 3)
Traditional publishing is one of several paths available to writers today. It offers professional support, financial backing, and wide distribution but comes with trade-offs. Understanding the process and its implications is crucial in choosing the right publishing path.
The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of success for authors and entrepreneurs. Understanding the Four Ps—Product, Price, Place, and Promotion—helps craft effective strategies for reaching audiences and sustaining a career. This essay explores these fundamental marketing principles and how they interconnect to build a strong brand.
Navigating the Writing Labyrinth
A writing career can feel like a labyrinth—full of twists, turns, and dead ends. Learn how to navigate the journey with clear direction, strategic planning, and the right team.
Choices Have Consequences
Every choice a writer makes has consequences. From career decisions to ethical considerations, learn how to think long-term, avoid shortcuts, and build a lasting writing career.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Six Common Questions About a Writing Career
Thinking about a writing career? You don’t need a degree, money, or connections—just passion, persistence, and curiosity. Start today and see where your words take you.
Understanding the Service You Offer as a Writer
Writing is a service, and understanding what your audience wants is key. Learn how incorporating mystery, thriller, suspense, action, and romance can make your work more compelling.
Crafting Your Unique Brand Image
Your brand image is more than just a logo or tagline—it’s how people perceive you and what you offer. By consciously shaping your image and staying true to your unique value, you can create a lasting impression that resonates with your audience.
Put Yourself First
Stop chasing the endless cycle of working harder, smarter, and faster. Instead, focus on what truly matters—your joy, your passions, and your self-fulfillment. Putting yourself first isn’t selfish; it’s essential.
Seven Common Questions I Get About Writing Full-Time
Writing full-time isn't just about writing—it’s about understanding the business. From publishing realities to career-building strategies, here are seven essential lessons for aspiring authors.
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.