Brand Yourself Before Someone Else Does It
If you don’t define your brand, others will do it for you. In today's world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
A Writer’s Business Plan: Mission, Vision, Goals
Writers need a business plan just like any other profession. Crafting a strong mission statement, setting SMART goals, and mapping out a one-, three-, and five-year vision can help turn your writing dreams into reality. Learn how to create a strategy that keeps you focused, productive, and successful in your writing career.
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
Writing Guest Blogs: Know Your Goals
Writing guest blogs can be a powerful tool for building your brand, expanding your audience, and establishing your authority. But before you start, it's crucial to define your goals. Are you looking for traffic, credibility, networking, or SEO benefits? Understanding your objectives will ensure your efforts are strategic, effective, and beneficial in the long run.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Build Your Personal Brand
Success as an author isn’t just about selling books—it’s about building a personal brand. When readers connect with you and your identity as a writer, they’ll follow your work for years. Define your brand, engage your audience, and make it easy for readers to recognize what you offer.
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.
Creating Buzz Using Social Media Headers
Your social media headers are free billboards—use them wisely! From cover reveals to reviews and release announcements, learn how to create buzz and engage your audience using strategic, branded graphics.
Marketing Your Writing: How to Sell Your Work in Conversations
Selling your book starts with the right conversation. Learn how to market your writing naturally, build trust with potential readers, and make every interaction count.
The Power of Direct Connection: How Authors Can Build Their Own Audience Without a Publisher's Help
In the past, authors relied on publishers to handle publicity, but today’s digital world has leveled the playing field. Authors can now directly connect with readers, bookstores, and media outlets, bypassing the middleman. Learn how to build your audience, market effectively, and establish meaningful relationships through online marketing.
Not selling? Take a Look at Your Marketing Plan
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.
First, Create a Product Worth Marketing
The best marketing strategy? Start with a great product. No amount of promotion can save a subpar book, but word-of-mouth can make a great one thrive.
Create a Marketing Plan Your Publisher Can Support
Publishers often lack the resources to market your book, but you can take control. Learn how to create a marketing plan that proves your worth to publishers and helps promote your book effectively.
Offer Limited-Time Discounts, Not Free Books
Instead of giving books away for free, offer limited-time discounts with a clear reason. This strategy preserves the book’s perceived value and encourages purchases.
Create a Unique Marketing Plan to Attract Your Ideal Readers
Marketing success isn’t one-size-fits-all. To attract your ideal readers, create a unique marketing plan tailored to your niche audience. By understanding your own interests and preferences, you can develop a strategy that resonates with the right readers and builds an engaged audience.
Marketing is About Building Relationships
Marketing isn’t about selling books—it’s about building relationships. By engaging with readers, sharing valuable content, and making genuine connections, you create a lasting impact that goes beyond sales.
Optimizing Your Writing Business for Success
Writing is a business, and success in the digital age means thinking like a company. Learn how to expand your reach, diversify your offerings, and build a sustainable writing career.
Don’t Forget to Self-Market
Writers must take charge of their own marketing. Whether traditionally or self-published, self-promotion is essential to reaching readers and building a successful writing career.
How Marketing & Publicity Can Set You Apart As A Writer
Marketing and publicity are essential for writers to stand out. Learn how to build buzz, connect with readers, and position yourself for success.