Brand Yourself Before Someone Else Does It
If you don’t define your brand, others will do it for you. In today's world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
A Writer’s Business Plan: Mission, Vision, Goals
Writers need a business plan just like any other profession. Crafting a strong mission statement, setting SMART goals, and mapping out a one-, three-, and five-year vision can help turn your writing dreams into reality. Learn how to create a strategy that keeps you focused, productive, and successful in your writing career.
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
Writing Guest Blogs: Know Your Goals
Writing guest blogs can be a powerful tool for building your brand, expanding your audience, and establishing your authority. But before you start, it's crucial to define your goals. Are you looking for traffic, credibility, networking, or SEO benefits? Understanding your objectives will ensure your efforts are strategic, effective, and beneficial in the long run.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Build Your Personal Brand
Success as an author isn’t just about selling books—it’s about building a personal brand. When readers connect with you and your identity as a writer, they’ll follow your work for years. Define your brand, engage your audience, and make it easy for readers to recognize what you offer.
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.