A Look at Traditional Publishing: Cons (Part 3 of 3)
Traditional publishing offers credibility and support, but it’s not for everyone. It can be slow, highly competitive, and requires creative and financial compromises. Authors must weigh the trade-offs of prestige versus control and financial return before choosing this path.
A Look at Traditional Publishing: Pros (Part 2 of 3)
Traditional publishing offers writers professional editorial support, wide distribution, and industry credibility. While it requires overcoming hurdles, the rewards include career-long prestige, financial advances, and access to established marketing channels.
A Look at Traditional Publishing (Part 1 of 3)
Traditional publishing is one of several paths available to writers today. It offers professional support, financial backing, and wide distribution but comes with trade-offs. Understanding the process and its implications is crucial in choosing the right publishing path.
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of success for authors and entrepreneurs. Understanding the Four Ps—Product, Price, Place, and Promotion—helps craft effective strategies for reaching audiences and sustaining a career. This essay explores these fundamental marketing principles and how they interconnect to build a strong brand.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
17 Qualities of a Leader
Writers are leaders. Whether leading a creative team, engaging readers, or driving a project forward, leadership qualities are essential. This post explores 17 key traits that make an effective leader, from vision and courage to collaboration and adaptability.
Regardless of Results, Don’t Lose Your Focus
Setbacks are part of the writing journey, but they don’t define you. Success in publishing is often dictated by factors beyond your control. Instead of dwelling on unpredictable outcomes, focus on what you can control—your writing and marketing efforts. The past is the past; your next great book is ahead.
Six Common Questions About a Writing Career
Thinking about a writing career? You don’t need a degree, money, or connections—just passion, persistence, and curiosity. Start today and see where your words take you.
Seven Common Questions I Get About Writing Full-Time
Writing full-time isn't just about writing—it’s about understanding the business. From publishing realities to career-building strategies, here are seven essential lessons for aspiring authors.
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.
Success Has Three Moveable Parts
Success isn’t just about motivation—it requires clear goals, the drive to achieve them, and a strong belief that you can succeed. This blog explores how to balance these three key factors to create a path to success in writing, publishing, and beyond.
Writing One Book A Year: You Need Your Cake and Eat It Too
Writers are often told to produce one book per year, but at what cost? Discover why every book should be a breakout book and why quality should never be sacrificed for speed.
The Power of Direct Connection: How Authors Can Build Their Own Audience Without a Publisher's Help
In the past, authors relied on publishers to handle publicity, but today’s digital world has leveled the playing field. Authors can now directly connect with readers, bookstores, and media outlets, bypassing the middleman. Learn how to build your audience, market effectively, and establish meaningful relationships through online marketing.