
Crafting a Custom Marketing Plan
A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.

The Importance of Marketing in Writing and Promoting Your Book
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.

Understanding Not Only the Idea of Marketing but, More Importantly, the Goal
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.

Not selling? Take a Look at Your Marketing Plan
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.

First, Create a Product Worth Marketing
The best marketing strategy? Start with a great product. No amount of promotion can save a subpar book, but word-of-mouth can make a great one thrive.