Brand Yourself Before Someone Else Does It
If you don’t define your brand, others will do it for you. In today's world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Regardless of Results, Don’t Lose Your Focus
Setbacks are part of the writing journey, but they don’t define you. Success in publishing is often dictated by factors beyond your control. Instead of dwelling on unpredictable outcomes, focus on what you can control—your writing and marketing efforts. The past is the past; your next great book is ahead.
Fundamental Principles for Effective Marketing and Publicity
Effective marketing and publicity rely on perceived value, strategic pricing, and understanding consumer decision-making. Learn how to apply these fundamental principles to promote your work successfully.