
Fundamental Principles for Effective Marketing and Publicity
Effective marketing and publicity rely on perceived value, strategic pricing, and understanding consumer decision-making. Learn how to apply these fundamental principles to promote your work successfully.

There is No Fuzziness in Success or Failure
Success and failure are not vague concepts—they are defined by clear numbers and measurable actions. Artists and writers must track their progress with concrete data, not subjective goals. Every decision moves you closer to success or failure—there is no in-between.