The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
Choices Have Consequences
Every choice a writer makes has consequences. From career decisions to ethical considerations, learn how to think long-term, avoid shortcuts, and build a lasting writing career.
There is No Fuzziness in Success or Failure
Success and failure are not vague concepts—they are defined by clear numbers and measurable actions. Artists and writers must track their progress with concrete data, not subjective goals. Every decision moves you closer to success or failure—there is no in-between.