The Two-Headed Beast of Publishing: Quality Books and Marketing

The Two-Headed Beast of Publishing: Quality Books and Marketing

Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.

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Three Considerations for a  Marketing Plan: Book, You, and Brand: Part 1 of 3

Three Considerations for a Marketing Plan: Book, You, and Brand: Part 1 of 3

Marketing your book is no easy task, but it starts with understanding your specific audience. In this first post of a three-part series, we discuss the first key element in your marketing plan: your book. Learn how to identify your target readers and build a more effective marketing strategy.

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