The Two-Headed Beast of Publishing: Quality Books and Marketing
Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Writing One Book A Year: You Need Your Cake and Eat It Too
Writers are often told to produce one book per year, but at what cost? Discover why every book should be a breakout book and why quality should never be sacrificed for speed.
The Power of Direct Connection: How Authors Can Build Their Own Audience Without a Publisher's Help
In the past, authors relied on publishers to handle publicity, but today’s digital world has leveled the playing field. Authors can now directly connect with readers, bookstores, and media outlets, bypassing the middleman. Learn how to build your audience, market effectively, and establish meaningful relationships through online marketing.
Seven Marketing Essentials for Modern Authors
A modern author’s website is essential for connecting with readers. Learn the seven marketing essentials every author must have and the four key elements your website needs to succeed, from easy navigation to quick loading times.
Three Considerations for a Marketing Plan: Book, You, and Brand: Part 1 of 3
Marketing your book is no easy task, but it starts with understanding your specific audience. In this first post of a three-part series, we discuss the first key element in your marketing plan: your book. Learn how to identify your target readers and build a more effective marketing strategy.