The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In this essay, we apply the Four Ps of marketing—product, price, place, and promotion—directly to writers and speakers. Understanding these principles helps position your work effectively, attract new audiences, and build a sustainable career. By aligning your branding, pricing, and promotional efforts, you can create a clear, professional presence that enhances your success as a writer, speaker, or both.
Public Speaking: Defining Your Niche
Public speaking is a powerful tool for writers and creatives to build their brand. Learn how to define your niche, engage audiences, and craft a compelling speaker brand that resonates.
Public Speaking & Interviews: Understanding Your Audience
Public speaking and interviews are opportunities to connect, inspire, and educate. Understanding your audience is key to delivering impactful, engaging, and memorable presentations.
The 4 Steps to Get What You Want…In Less Than 30 Seconds
Master the art of persuasion in less than 30 seconds. Whether pitching a book, making a business connection, or communicating effectively, these four steps will help you capture attention, build engagement, and get what you want—quickly and efficiently.