
The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of success for authors and entrepreneurs. Understanding the Four Ps—Product, Price, Place, and Promotion—helps craft effective strategies for reaching audiences and sustaining a career. This essay explores these fundamental marketing principles and how they interconnect to build a strong brand.

The 4 Steps to Get What You Want…In Less Than 30 Seconds
Master the art of persuasion in less than 30 seconds. Whether pitching a book, making a business connection, or communicating effectively, these four steps will help you capture attention, build engagement, and get what you want—quickly and efficiently.