The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of success for authors and entrepreneurs. Understanding the Four Ps—Product, Price, Place, and Promotion—helps craft effective strategies for reaching audiences and sustaining a career. This essay explores these fundamental marketing principles and how they interconnect to build a strong brand.
The 4 Steps to Get What You Want…In Less Than 30 Seconds
Master the art of persuasion in less than 30 seconds. Whether pitching a book, making a business connection, or communicating effectively, these four steps will help you capture attention, build engagement, and get what you want—quickly and efficiently.
The Two-Headed Beast of Publishing: Quality Books and Marketing
Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Building Trust through Transparency Marketing
Marketing is about building relationships, not making sales. By focusing on trust and transparency, you create genuine connections that lead to long-term success. Learn how to market honestly and earn trust through sincerity and clarity.