Brand Yourself Before Someone Else Does It
If you don’t define your brand, others will do it for you. In today's world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
Public Speaking: Defining Your Niche
Public speaking is a powerful tool for writers and creatives to build their brand. Learn how to define your niche, engage audiences, and craft a compelling speaker brand that resonates.
5 Common Misconceptions About the Writing Business
The writing business is full of misconceptions. From the myth of predictability to the overemphasis on sales, many writers misunderstand what it truly means to be a professional. Learn how to approach writing as a business and set yourself up for success.
Embrace Marketing Joyfully
Many writers dread marketing, but it doesn't have to be overwhelming. By approaching it with the right mindset, finding strategies that fit your personality, and thinking long-term, marketing can become an enjoyable and rewarding part of your writing career.
Incorporating Business Practices into the Creative Writing Process
Turning your writing into a full-time career requires more than creativity—it demands business strategy. Learn how to build a sustainable creative business, set long-term goals, and navigate the financial and strategic aspects of a writer’s life.
Fundamental Principles for Effective Marketing and Publicity
Effective marketing and publicity rely on perceived value, strategic pricing, and understanding consumer decision-making. Learn how to apply these fundamental principles to promote your work successfully.