A Writer’s Business Plan: Mission, Vision, Goals
Writers need a business plan just like any other profession. Crafting a strong mission statement, setting SMART goals, and mapping out a one-, three-, and five-year vision can help turn your writing dreams into reality. Learn how to create a strategy that keeps you focused, productive, and successful in your writing career.
The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of success for authors and entrepreneurs. Understanding the Four Ps—Product, Price, Place, and Promotion—helps craft effective strategies for reaching audiences and sustaining a career. This essay explores these fundamental marketing principles and how they interconnect to build a strong brand.
Writing One Book A Year: You Need Your Cake and Eat It Too
Writers are often told to produce one book per year, but at what cost? Discover why every book should be a breakout book and why quality should never be sacrificed for speed.
Think Big to Be Big
Success is the result of bold thinking and decisive action. To achieve more, you must think bigger, set ambitious goals, and take concrete steps toward them. Dream big, plan boldly, and execute fearlessly.
Three Considerations For A Marketing Plan: Book, You, And Brand
An effective marketing plan for your book involves three critical considerations: your book, you as the author, and your personal brand. Understanding your book’s specific audience, your personality type, and how to market your brand are all key to creating a successful marketing strategy that goes beyond sales.