Word of Mouth Marketing Comes from Changing Other People’s Lives
Word of mouth is the best marketing tool you have. I’ve seen companies and individuals go from nothing to having over four-million visitors per month to their site. I’ve seen companies and individuals double their annual sales easily using marketing tools designed to get out word of mouth. This is not you talking about yourself; this is others talking about you. It’s all possible now through the internet.
How important is word of mouth marketing? According to a recent survey I read, eighty-percent of all sales can be traced to word of mouth. That’s an incredible statistic. That’s also why it is so important to offer value that gets other people to talk about you. It will change you and your career.
How do you get word of mouth marketing going? How do you get something online that hundreds, thousands, maybe millions of people want to know about? Want to know about you?
It comes down to sharing news or sharing information that is worth sharing. It’s sharing it on blogs (your own or others), on social media (yours or others), on podcasts and media outlets. It is about getting influential people to talk about you. But it comes from having something important to share. It’s not about you; it is about the information that is helpful or entertaining to the recipient. (Read that sentence one more time.) And what’s most important? Something that will change someone else’s life. It’s that simple. From a poll I took on my own social media asking what makes an effective blog, the number one answer was ‘give us something we can take something away from’. To be influential, you need to be in the business of changing other people’s lives. So, what is your message, what can you offer, to do that?
Research people who need to be talking about you and share what you do and let them know about yourself and what you can offer. When you write blogs, for example, take the next step and check out the SEO of what you write to see how it will rise to the top in search engines. Which of us, when we want to know something, don’t Google it and then read only the first half-dozen (at most) responses? (If you don’t know how to raise your SEO, Google that, too.) And always, always, share news or information that is worth sharing. Not only might you wake up one morning to see that overnight four million people are now talking about you, but you’ll also increase your own authority by being cited by so many people, and also raise your own credibility is a world where so much value now is based upon trust.
It comes from having something important to share, something that will change the life of someone else. We are not in the business of changing our lives; we are in the business of changing others’.
Like this blog? Sign up for Clay’s newsletter offering encouragement, skills, resources, and knowledge relating to a balanced life while writing, marketing, promoting, and living. https://claystafford.com/newsletter
