If you don’t define your brand, others will do it for you. In today’s world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
Success Points Highlights
The Business of Writing: Why Writers Must Think Like Entrepreneurs
Writing Is More Than Just Art—It’s a Business People are attracted to writing because of numerous things: crafting and exploring great characters, shaping and developing new or familiar worlds freshly visited, and telling stories with compelling plots, subplots, and...
Writing Guest Blogs: Understanding the Blog’s Audience
As I repeatedly mention, we writers all want to satisfy the end-user, the reader. When we get invited to write a blog for someone else’s website, we have another person to please: the website owner. As a writer, I believe I am in the customer service business, so when...
A Writer’s Business Plan: Mission, Vision, Goals
We all need a business plan…even writers. Maybe, especially writers. We write because we love it. But how are we supposed to pay our bills? It doesn’t happen by accident. We, like anyone else in business, need a business plan. It’s essential in doing the work we love....
A Look at Traditional Publishing: Cons (Part 3 of 3)
While traditional publishing offers credibility and support, it’s not the perfect fit for every writer. The process is slow, competitive, and often demands compromises. Potential drawbacks from collaborating with a traditional publisher could affect the writer’s...
A Look at Traditional Publishing: Pros (Part 2 of 3)
With the rise of self-publishing, some writers may wonder if traditional publishing still holds the same value. The answer is a resounding yes—for the right author and the right project. Traditional publishing offers unparalleled benefits, from professional editorial...
A Look at Traditional Publishing (Part 1 of 3)
In my years of working with writers, much has changed. There used to be only two book publishing methods, both of which I utilized many decades ago. One was to work through a traditional publisher. The other was to do the prep work of the traditional publisher and...
Writing for Video Games
I was asked to be a guest speaker at Comic-Con about adapting written works into video games. It was an incredible conference experience, with lots of energy, a standing-room-only crowd of inquisitive minds, great networking, and a boatload of shared information. I...
Writing Guest Blogs: Know Your Goals
I often get asked to write guest blogs, and I’m sure you do, too. Or maybe writing a guest blog is something that you are thinking about but don’t know the best way to go about it. From my experience, understanding your goals is the best result for you when writing a...
5 Common Misconceptions About the Writing Business
Professional writing, like anything professional, is a business. For those who want a career as a writer, business requires daily attention, just like writing. Remember: if you are not growing daily, you are getting worse. There is no stasis, stagnation, or limbo in...