Clay Stafford’s
SUCCESS POINTS
Ideas for writers who want to build work that matters—and a writing life that lasts.
Success Points Highlights
Planning Our Writing Careers
As writers, we spend a tremendous amount of time chasing milestones: finishing manuscripts, finding an agent, submitting to magazines, signing a contract, publishing books, reaching readers. All of these are necessary and rewarding goals. Eventually, though,...
Writing for Beginning Readers
I’m a parent. Like many parents, I've listened to hundreds of stories beside my beginning readers, many of those stories dozens of times, as they read them to me. I’m also a writer, which means I’m not only experiencing the world of an adventurous squirrel with my...
Done is Better than Perfect
Every project, every manuscript, reaches a point when improving it is much easier than finishing it. That may sound a little backward, but it isn’t. As long as your manuscript stays isolated on your computer, your business or marketing plan remains only a plan, or the...
Creativity and Perfection
The words “perfection,” “perfectionism,” and “perfectionist” sound like stellar attributes. They suggest discipline, responsibility, reliability, and professionalism. They may be, but sometimes what looks like perfectionism is really our attempt to protect ourselves...
Maximizing the Potential of Setting
Walk into the mountains of an Appalachian forest, explore the rustic sections of the Emerald Coast in Florida, or climb the hilly woodlands of North Georgia, and one of the first things you notice is how quickly the outside world disappears. Roads slip away, along...
Define Your Perfect Life
Before you create or build your perfect life, you have to honestly answer a surprisingly personal and difficult question: what does “perfect” actually and intrinsically mean to you? Too often, we inherit our idea of “perfect” from our parents, community, peers,...
Write and Sell Chapter Books: Write About What Matters to Kids
One of the biggest mistakes an adult can make when writing a chapter book for kids is to assume that children care about lesser things than adults do. They don’t. Kids simply care about different things. To a child, losing a best friend can feel as devastating as a...
Career Longevity: Never Stop Improving
We never learn everything. One of the most dangerous moments I’ve seen in writers’ careers is when I sense they have come to view themselves as “experts.” In any profession, that is a death sentence for a career. For a writer, it means they have reached a peak they...
Public Speaking: Define Your Speech’s Purpose
At various points in their lives, writers must give a speech. One of the biggest mistakes writers make is preparing a speech before clearly defining its purpose. They build slides, collect stories, write introductions, and practice delivery, but they never answer the...
Business: Set Measurable Goals and Objectives
From my many decades of working with writers at all levels of success, I’ve observed that writers in general do not lack ambition, but they do lack measurable direction. Sincere writers work extremely hard on the task at hand, but they fail to look ahead. Even when...
Burnout: Accept Imperfection in Your First Drafts
One of the fastest ways I’ve seen writers experience burnout is by expecting first drafts to be finished and ready for submission. It’s surprising how often I hear this perspective, especially among newer writers. Burnout comes when expectations are not met....
The Big Five Publishers Still Shape Traditional Publishing
When you think about publishing a book, you’ll soon hear the phrase “The Big Five.” The term comes up often in discussions with agents about book deals, advances, marketing, and career growth. Most writers, especially early in their careers, do not fully understand...











