Success Points Highlights

Know Your Audience

Know Your Audience

Every writer needs to know their audience. Writing for “everyone” often means reaching no one, but tailoring your story for a specific readership builds clarity, resonance, and loyalty.

The Difference Between a Personal and Academic Essay

The Difference Between a Personal and Academic Essay

There are seemingly erudite writers who not only publish writing we expect, such as novels, nonfiction books, and short stories but also write essays. I used to wonder what an essay was and how to write and sell one. After years of playing with this and publishing...

Creativity is Living in the Now

Creativity is Living in the Now

“You’re very creative.” You said it before to someone. Probably several people have said it to you. People collectively think of creativity as something we are born with. That’s probably partly true. But no matter how well I was born to shoot basketball hoops, if I...