Success Points Highlights

Show, Don’t Tell: Use Sensory Details to Immerse Readers in Your Story

Show, Don’t Tell: Use Sensory Details to Immerse Readers in Your Story

“Show, don’t tell” isn’t just a writing cliché—it’s the heartbeat of immersive storytelling. In this piece, Clay Stafford explores how sensory details, specificity, and subtext transform simple narration into a living experience. Learn how to make readers feel your story, not just read it.

Crafting Strong Protagonists That Hook Readers Instantly

Crafting Strong Protagonists That Hook Readers Instantly

If your story feels like it is stalling right from the first page, your problem might not be your plot. Before you rush off to rewrite the progression of the first chapter or maybe insert one of those unnecessary prologues, take a moment and look at your protagonist’s entrance. Readers decide whether to care (or […]

Build Your Personal Brand

Build Your Personal Brand

The big question I received today as Guest of Honor at Bouchercon is: How do I sell more books? I especially got this question as I spoke with all the authors participating in the Discovery Zone individually. It is a great question, but I will dart a little around...

Understanding the Service You Offer as a Writer

Understanding the Service You Offer as a Writer

When it comes to writing and being an author, it's important to remember that we are essentially in the business of offering a service. Therefore, we should ask ourselves what kind of service we offer and how well we provide it. In my early days of business, I made...

Crafting a Custom Marketing Plan

Crafting a Custom Marketing Plan

A marketing plan is a crucial roadmap for your book’s success. Learn how to create a custom strategy tailored to your book’s unique strengths, audience, and opportunities.