While traditional publishing offers credibility and support, it’s not the perfect fit for every writer. The process is slow, competitive, and often demands compromises. Potential drawbacks from collaborating with a traditional publisher could affect the writer’s...
With the rise of self-publishing, some writers may wonder if traditional publishing still holds the same value. The answer is a resounding yes—for the right author and the right project. Traditional publishing offers unparalleled benefits, from professional editorial...
In my years of working with writers, much has changed. There used to be only two book publishing methods, both of which I utilized many decades ago. One was to work through a traditional publisher. The other was to do the prep work of the traditional publisher and...
In the last essay, we discussed an overview of the Four Ps to create an effective sell-through plan for your books or services. In this essay, I’d like to apply those principles directly to writers and speakers. The last essay was an overview; this essay focuses on...
Marketing is a pivotal aspect of the journey for a successful author or entrepreneur. To grasp the fundamental marketing elements, we will delve into the Four Ps in this essay. These four pillars are crucial. Every writer should comprehend from the outset how each of...
Professional writing, like anything professional, is a business. For those who want a career as a writer, business requires daily attention, just like writing. Remember: if you are not growing daily, you are getting worse. There is no stasis, stagnation, or limbo in...
As a speaker on leadership, I often address diverse groups, not exclusively writers. However, it's crucial to recognize that writers are indeed leaders. They are the driving force behind their teams, the origin of all creative endeavors. Today, I want to delve into...
At Bouchercon this weekend, I had the opportunity to connect with several writers who, like many of us, have encountered some bumps in the road. These setbacks, whether it's a timing issue with the release, distribution hiccups, or a lack of expected coverage, are all...
So, you're considering writing a book or becoming an author, but you're unsure where to start. Let's address some of the most common questions I receive as the founder of the Killer Nashville International Writers' Conference; the #1 voted writers’ conference in the...
If you're aspiring to have a career where you write full-time, it's crucial to understand that it's not just about the writing itself. It would be best if you also grasped the business side of it. I aim to equip you with the knowledge to achieve that balance. To be a...