If you don’t define your brand, others will do it for you. In today’s world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
Success Points Highlights
The Business of Writing: Why Writers Must Think Like Entrepreneurs
Writing Is More Than Just Art—It’s a Business People are attracted to writing because of numerous things: crafting and exploring great characters, shaping and developing new or familiar worlds freshly visited, and telling stories with compelling plots, subplots, and...
The Four Ps of Marketing: How It Applies to You (Part 2 of 2)
In the last essay, we discussed an overview of the Four Ps to create an effective sell-through plan for your books or services. In this essay, I’d like to apply those principles directly to writers and speakers. The last essay was an overview; this essay focuses on...
Embrace Marketing Joyfully
Some writers write purely for the joy of it, for the sheer pleasure of expressing themselves. Their interest doesn't extend to publishing, and that's perfectly fine. Their satisfaction lies in writing itself, which makes all the difference. Others write because they...
Regardless of Results, Don’t Lose Your Focus
At Bouchercon this weekend, I had the opportunity to connect with several writers who, like many of us, have encountered some bumps in the road. These setbacks, whether it's a timing issue with the release, distribution hiccups, or a lack of expected coverage, are all...
Fundamental Principles for Effective Marketing and Publicity
As a former owner of a successful publicity and marketing company, I've accumulated a wealth of knowledge and experience. Recently, I've been reflecting on some fundamental principles that I used to guide my team. These principles are not only essential but also have...
The Importance of Marketing in Writing and Promoting Your Book
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.
Not selling? Take a Look at Your Marketing Plan
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.
Optimizing Your Writing Business for Success
Writing is a business, and success in the digital age means thinking like a company. Learn how to expand your reach, diversify your offerings, and build a sustainable writing career.