In the last essay, we discussed an overview of the Four Ps to create an effective sell-through plan for your books or services. In this essay, I’d like to apply those principles directly to writers and speakers. The last essay was an overview; this essay focuses on...
Marketing is a pivotal aspect of the journey for a successful author or entrepreneur. To grasp the fundamental marketing elements, we will delve into the Four Ps in this essay. These four pillars are crucial. Every writer should comprehend from the outset how each of...
Some writers write purely for the joy of it, for the sheer pleasure of expressing themselves. Their interest doesn't extend to publishing, and that's perfectly fine. Their satisfaction lies in writing itself, which makes all the difference. Others write because they...
At Bouchercon this weekend, I had the opportunity to connect with several writers who, like many of us, have encountered some bumps in the road. These setbacks, whether it's a timing issue with the release, distribution hiccups, or a lack of expected coverage, are all...
Most websites have a header, and your Twitter, Facebook, LinkedIn, and other accounts also have headers. Instagram posts can also pose as headers. What does all this mean? You have free billboards all over the web. Use them. If you know you will use headers, make...
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.
Publishers often lack the resources to market your book, but you can take control. Learn how to create a marketing plan that proves your worth to publishers and helps promote your book effectively.
Public speaking can elevate your writing career, boost your visibility, and increase your book sales. Learn how to develop your skills, create a program, and market yourself as a speaker.
Marketing success isn’t one-size-fits-all. To attract your ideal readers, create a unique marketing plan tailored to your niche audience. By understanding your own interests and preferences, you can develop a strategy that resonates with the right readers and builds an engaged audience.
Writers must take charge of their own marketing. Whether traditionally or self-published, self-promotion is essential to reaching readers and building a successful writing career.