Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Success Points Highlights
Marketing Your Writing: How to Sell Your Work in Conversations
Selling your book starts with the right conversation. Learn how to market your writing naturally, build trust with potential readers, and make every interaction count.
Perennial vs Bestseller: The Writer’s Dilemma
Writers face a dilemma between crafting bestsellers that make immediate money or perennial books that endure and sell more over time. Both paths have their pros and cons, but the decision is ultimately up to the writer.
The Importance of Marketing in Writing and Promoting Your Book
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.
Understanding Not Only the Idea of Marketing but, More Importantly, the Goal
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.
Not selling? Take a Look at Your Marketing Plan
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.
First, Create a Product Worth Marketing
The best marketing strategy? Start with a great product. No amount of promotion can save a subpar book, but word-of-mouth can make a great one thrive.
Offer Limited-Time Discounts, Not Free Books
Instead of giving books away for free, offer limited-time discounts with a clear reason. This strategy preserves the book’s perceived value and encourages purchases.
Create a Unique Marketing Plan to Attract Your Ideal Readers
Marketing success isn’t one-size-fits-all. To attract your ideal readers, create a unique marketing plan tailored to your niche audience. By understanding your own interests and preferences, you can develop a strategy that resonates with the right readers and builds an engaged audience.
Marketing is About Building Relationships
Marketing isn’t about selling books—it’s about building relationships. By engaging with readers, sharing valuable content, and making genuine connections, you create a lasting impact that goes beyond sales.