Instructional Shorts
Instructional Shorts
Clay Stafford Keynote, Bouchercon 2025: Integrate Yourself Into Your Prose
Deep stories do not just entertain readers. They transform the writer first. In this short, Clay Stafford explains why honest fiction begins with integration, not perfection. When writers stop compartmentalizing their fears, shame, and hidden truths and allow those experiences to inform their work, stories gain real emotional power. The fiction may not be literal, but the transformation is real. Writing that saves the reader often starts by saving the writer.
Writing Thrilling Action Scenes
Action scenes fall flat for one reason most writers overlook. Clay Stafford explains why explosions, chases, and fight scenes mean nothing if readers do not care about the character at the center of the action. In this short, he breaks down how emotional investment turns movement into tension, raises the stakes, and makes every punch, chase, and risk feel personal. Want better action scenes? Start with character.
Building a Platform
Clay Stafford cuts through the platform noise with a truth every writer needs to hear. A platform is not your follower count. It is your ability to be found, felt, and trusted. In this short, Clay explains why connection matters more than numbers, how trust is built through clarity and consistency, and why recognizable voices outlast viral moments. Stop chasing the crowd. Start connecting with the readers who already care.
Creating Suspense
Clay Stafford breaks down the core of suspense in simple terms. He explains why stories lose momentum when everything feels safe, and how uncertainty and risk are what truly create tension. By removing a character’s sense of security, whether physical, emotional, or otherwise, writers can awaken fear, curiosity, and keep readers fully engaged.
Action Isn't What Makes A Thriller
Clay Stafford shares a key insight about writing thrillers while working on a client script. He explains why nonstop action can actually stall a story, and why true thrillers are built on escalation rather than constant spectacle. Each moment should raise the stakes and deepen tension instead of simply piling on action.
We Are All Becoming
Clay Stafford shares a powerful mindset shift for writers. After hearing from someone who called themselves an aspiring author despite finishing a novel, Clay explains why the word aspiring no longer fits once you have done the work. Writing is a process of becoming, and how you see yourself shapes your confidence, your momentum, and how others see you.
What Makes a Mystery Endure?
Clay Stafford asks a deceptively simple question: What makes mystery endure? In this short, he explains why powerful mysteries do not need to begin with a body, but with a disruption of truth. It is the fractures in reality, not death alone, that give mystery stories their lasting power.
The Key to Building A Writing Career
If you want a career that spans for decades, not months, this will change how you work. Longevity is built on systems not sprints. Systems and routines get us through the days when we aren’t overflowing with inspiration.
What Makes A Thriller Thrilling?
Action isn’t what makes a thriller, rather the ability to build. It’s about escalation rather than action scenes pounding at the reader.
Romance Isn’t About Attraction — It’s About Emotional Stakes
When people talk about romance in stories, they usually start with attraction — sparks flying, chemistry, that first look across the room. But that’s not what makes readers stay.
In this reel, Clay Stafford shares a powerful insight about what really turns attraction into a compelling love story: emotional stakes.
Romance becomes meaningful when desire meets vulnerability — when hearts, beliefs, identities, or futures are on the line.
Clay walks through why it’s not the kiss that pulls us in, but what the kiss risks. What it changes. What it reveals. And why the most powerful romantic tension is internal, not external.
If you’re writing romance (or weaving it into another genre) and something feels flat, the answer isn’t more sparks or glances across the room. It’s showing us what matters — and what could be lost. Watch to learn how raising the stakes can deepen your characters, strengthen your story, and keep readers turning pages.