If you don’t define your brand, others will do it for you. In today’s world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
Success Points Highlights
A Look at Traditional Publishing: Cons (Part 3 of 3)
While traditional publishing offers credibility and support, it’s not the perfect fit for every writer. The process is slow, competitive, and often demands compromises. Potential drawbacks from collaborating with a traditional publisher could affect the writer’s...
A Look at Traditional Publishing: Pros (Part 2 of 3)
With the rise of self-publishing, some writers may wonder if traditional publishing still holds the same value. The answer is a resounding yes—for the right author and the right project. Traditional publishing offers unparalleled benefits, from professional editorial...
A Look at Traditional Publishing (Part 1 of 3)
In my years of working with writers, much has changed. There used to be only two book publishing methods, both of which I utilized many decades ago. One was to work through a traditional publisher. The other was to do the prep work of the traditional publisher and...
The Four Ps of Marketing: An Overview (Part 1 of 2)
Marketing is a pivotal aspect of the journey for a successful author or entrepreneur. To grasp the fundamental marketing elements, we will delve into the Four Ps in this essay. These four pillars are crucial. Every writer should comprehend from the outset how each of...
Navigating the Writing Labyrinth
Being a writer often feels like wandering through a labyrinth. Every path offers possibilities, but not every path leads to success or fulfillment. I know; I’ve been there. Writers who contact me sometimes feel overwhelmed and paralyzed by the complexity of career...
Choices Have Consequences
Everything has consequences, from ethical considerations to long-term goals. Every choice we make, from what we eat to how much activity we get in the day or how much we write each day, is a short-term choice that affects long-term goals. Life is not a tidal wave; it...
5 Common Misconceptions About the Writing Business
Professional writing, like anything professional, is a business. For those who want a career as a writer, business requires daily attention, just like writing. Remember: if you are not growing daily, you are getting worse. There is no stasis, stagnation, or limbo in...
Embrace Marketing Joyfully
Some writers write purely for the joy of it, for the sheer pleasure of expressing themselves. Their interest doesn't extend to publishing, and that's perfectly fine. Their satisfaction lies in writing itself, which makes all the difference. Others write because they...
Six Common Questions About a Writing Career
So, you're considering writing a book or becoming an author, but you're unsure where to start. Let's address some of the most common questions I receive as the founder of the Killer Nashville International Writers' Conference; the #1 voted writers’ conference in the...