A writer’s platform isn’t about shouting to be heard—it’s about connection. In this insightful piece, Clay Stafford reframes platform-building as an act of service and authenticity. Discover how to define who you are, what you stand for, and why your voice matters to build genuine relationships that last.
I knew little about business when I started my first company at fourteen years old. Surprisingly, I made money at it. I had a camera, a sound recorder, a manual typewriter, and a heavy imagination. I traveled to businesses, telling them I’d like to make commercials...
As a former owner of a successful publicity and marketing company, I've accumulated a wealth of knowledge and experience. Recently, I've been reflecting on some fundamental principles that I used to guide my team. These principles are not only essential but also have...
Marketing success isn’t one-size-fits-all. To attract your ideal readers, create a unique marketing plan tailored to your niche audience. By understanding your own interests and preferences, you can develop a strategy that resonates with the right readers and builds an engaged audience.