Success Points Highlights

The 4 Steps to Get What You Want…In Less Than 30 Seconds

The 4 Steps to Get What You Want…In Less Than 30 Seconds

A friend of mine, a buyer for a major bookstore chain, told me that when book sales reps come into her office, the rep has around thirty seconds per title to sell her a book title. First, as a writer, that’s frightening, but I started thinking about that. Thirty...

Guarding Time and Building Relationships: The Essence of Modern Marketing

Guarding Time and Building Relationships: The Essence of Modern Marketing

We have two things we should guard: time and health. We are all super busy in a world where technology is supposed to make everything easier. Technology opens opportunities and bombards us with offers. It overwhelms our time, distracts our attention from important...