In the last essay, we discussed an overview of the Four Ps to create an effective sell-through plan for your books or services. In this essay, I’d like to apply those principles directly to writers and speakers. The last essay was an overview; this essay focuses on...
We, as consumers, are constantly bombarded. Every day, around 60 billion messages are sent through various electronic channels. Many of these messages find their way into our inboxes, social media feeds, or recommended content personalized just for us. The average...
Most websites have a header, and your Twitter, Facebook, LinkedIn, and other accounts also have headers. Instagram posts can also pose as headers. What does all this mean? You have free billboards all over the web. Use them. If you know you will use headers, make...
Selling your book starts with the right conversation. Learn how to market your writing naturally, build trust with potential readers, and make every interaction count.
Struggling with book sales? It might not be your writing—it could be your marketing. Learn how to refine your sales strategy, improve your promotion, and break through plateaus in your writing career.
The best marketing strategy? Start with a great product. No amount of promotion can save a subpar book, but word-of-mouth can make a great one thrive.
Marketing success isn’t one-size-fits-all. To attract your ideal readers, create a unique marketing plan tailored to your niche audience. By understanding your own interests and preferences, you can develop a strategy that resonates with the right readers and builds an engaged audience.
Marketing isn’t about selling books—it’s about building relationships. By engaging with readers, sharing valuable content, and making genuine connections, you create a lasting impact that goes beyond sales.
Writing is a business, and success in the digital age means thinking like a company. Learn how to expand your reach, diversify your offerings, and build a sustainable writing career.
Writers must take charge of their own marketing. Whether traditionally or self-published, self-promotion is essential to reaching readers and building a successful writing career.