A writer’s platform isn’t about shouting to be heard—it’s about connection. In this insightful piece, Clay Stafford reframes platform-building as an act of service and authenticity. Discover how to define who you are, what you stand for, and why your voice matters to build genuine relationships that last.
I often get asked to write guest blogs, and I’m sure you do, too. Or maybe writing a guest blog is something that you are thinking about but don’t know the best way to go about it. From my experience, understanding your goals is the best result for you when writing a...
The big question I received today as Guest of Honor at Bouchercon is: How do I sell more books? I especially got this question as I spoke with all the authors participating in the Discovery Zone individually. It is a great question, but I will dart a little around...
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.
Social media isn’t about marketing—it’s about relationships. By engaging authentically, you build connections, spark word of mouth, and increase your visibility online. Networking through social media enriches both your personal and professional life, helping you move from obscurity to recognition.