We, as consumers, are constantly bombarded. Every day, around 60 billion messages are sent through various electronic channels. Many of these messages find their way into our inboxes, social media feeds, or recommended content personalized just for us. The average...
A modern author’s website is essential for connecting with readers. Learn the seven marketing essentials every author must have and the four key elements your website needs to succeed, from easy navigation to quick loading times.
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.
Word of mouth is the most powerful marketing tool. Learn how to create shareable content, increase your authority, and build trust by offering value that changes lives.
Writing is a business, and success in the digital age means thinking like a company. Learn how to expand your reach, diversify your offerings, and build a sustainable writing career.
Writers must take charge of their own marketing. Whether traditionally or self-published, self-promotion is essential to reaching readers and building a successful writing career.