If you don’t define your brand, others will do it for you. In today’s world, writers aren’t just authors; they are brands. Learn how to take control of your identity, craft a clear message, and build a brand that reflects your true creative purpose.
Success Points Highlights
Build Your Personal Brand
The big question I received today as Guest of Honor at Bouchercon is: How do I sell more books? I especially got this question as I spoke with all the authors participating in the Discovery Zone individually. It is a great question, but I will dart a little around...
Fundamental Principles for Effective Marketing and Publicity
As a former owner of a successful publicity and marketing company, I've accumulated a wealth of knowledge and experience. Recently, I've been reflecting on some fundamental principles that I used to guide my team. These principles are not only essential but also have...
The Power of Personal Branding: Building Relationships and Reaching Global Audiences
Branding isn’t about selling—it’s about relationships. By sharing who you are and what you stand for, you open doors to unexpected opportunities worldwide.