Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Publishing today is a two-headed beast of quality books and marketing. Authors must navigate both to succeed, regardless of whether they are with a large publisher, small press, or self-publishing. Learn how to manage both aspects for success.
Writers face a dilemma between crafting bestsellers that make immediate money or perennial books that endure and sell more over time. Both paths have their pros and cons, but the decision is ultimately up to the writer.