As I repeatedly mention, we writers all want to satisfy the end-user, the reader. When we get invited to write a blog for someone else’s website, we have another person to please: the website owner. As a writer, I believe I am in the customer service business, so when...
I do a lot of public speaking, probably one event per week. I’ve been doing it for decades. I speak to a wide variety of groups, including presentations for Killer Nashville International Writers’ Conference, Bouchercon, the U.S. Department of Defense, the Chongqing...
We have two things we should guard: time and health. We are all super busy in a world where technology is supposed to make everything easier. Technology opens opportunities and bombards us with offers. It overwhelms our time, distracts our attention from important...
Marketing is essential for writers. It’s not just about promoting your book, but about promoting yourself. Writers must think about marketing before they even begin writing, ensuring their work is both promotable and visible in a crowded market.
Marketing isn’t about selling books—it’s about building relationships. By engaging with readers, sharing valuable content, and making genuine connections, you create a lasting impact that goes beyond sales.