
Fundamental Principles for Effective Marketing and Publicity
Effective marketing and publicity rely on perceived value, strategic pricing, and understanding consumer decision-making. Learn how to apply these fundamental principles to promote your work successfully.

Understanding Not Only the Idea of Marketing but, More Importantly, the Goal
Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.