Understanding Not Only the Idea of Marketing but, More Importantly, the Goal
Marketing for Writers, Publishing Success, Business Strategy, Creative Entrepreneurship, Branding & Promotion, Digital Strategy, Audience Development, Writing Career Growth, Publicity & PR Clay Stafford Marketing for Writers, Publishing Success, Business Strategy, Creative Entrepreneurship, Branding & Promotion, Digital Strategy, Audience Development, Writing Career Growth, Publicity & PR Clay Stafford

Understanding Not Only the Idea of Marketing but, More Importantly, the Goal

Many understand the idea of marketing, but fewer grasp its goal. The concept involves reaching a target audience, while the goal requires a structured plan with timelines, integrated campaigns, and targeted markets. To succeed, writers must create a concrete marketing plan that ensures maximum return on investment.

Read More
Three Considerations For A Marketing Plan: Book, You, And Brand
Marketing, Author Advice, Book Promotion, Writer’s Guide Clay Stafford Marketing, Author Advice, Book Promotion, Writer’s Guide Clay Stafford

Three Considerations For A Marketing Plan: Book, You, And Brand

An effective marketing plan for your book involves three critical considerations: your book, you as the author, and your personal brand. Understanding your book’s specific audience, your personality type, and how to market your brand are all key to creating a successful marketing strategy that goes beyond sales.

Read More