Why Values Matter: Writing Characters Whose Morals Shape the Plot
Clay Stafford Clay Stafford

Why Values Matter: Writing Characters Whose Morals Shape the Plot

Scenes often fall flat not because of missing conflict or weak description, but because characters act without conviction. This post explores how giving each character a culturally rooted moral compass can ground your writing in meaning, drive tension, and create page-turning momentum. When values clash, the story ignites. This technique will change how you write scenes and how readers experience them.

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Mastering the Ticking Clock: How Urgency Drives Scene Momentum
Clay Stafford Clay Stafford

Mastering the Ticking Clock: How Urgency Drives Scene Momentum

Urgency is one of the most powerful tools a writer can use. By introducing a ticking clock—physical, emotional, or relational—you create momentum, force decisions, heighten conflict, and keep your readers turning pages. This post shows you how to add meaningful time pressure to every character and scene.

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