Writing Guest Blogs: Know Your Goals

Writing Guest Blogs: Know Your Goals

Writing guest blogs can be a powerful tool for building your brand, expanding your audience, and establishing your authority. But before you start, it's crucial to define your goals. Are you looking for traffic, credibility, networking, or SEO benefits? Understanding your objectives will ensure your efforts are strategic, effective, and beneficial in the long run.

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Three Considerations for a  Marketing Plan: Book, You, and Brand: Part 1 of 3

Three Considerations for a Marketing Plan: Book, You, and Brand: Part 1 of 3

Marketing your book is no easy task, but it starts with understanding your specific audience. In this first post of a three-part series, we discuss the first key element in your marketing plan: your book. Learn how to identify your target readers and build a more effective marketing strategy.

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