
Great Beginnings—The Core Attributes of a Strong Protagonist: Clear Goals and Complex Motivations
A strong protagonist hooks readers from the first page. By giving them clear, significant goals and complex, relatable motivations, we create characters that resonate deeply. A protagonist’s journey should be layered with internal and external conflicts, emotional stakes, and evolving ambitions that drive the story forward.

Protagonists Don’t Have to Be Likeable; They Have to Be Unforgettable
A protagonist doesn’t need to be likable—just unforgettable. Whether heroic or villainous, they must captivate from their first entrance. Readers should feel an irresistible pull, whether through admiration, disgust, or fascination. The key is to create a character no one can ignore.